By: Pramath Malik
Seriously? This coming from a heralded tech writer. The iPhone 4 and 4S are the same phone ? So somehow changing the external casing changes the phone but upgrading hardware does not ? The iPhone is...
View ArticleBy: Tim Anderson
Sounds like Robert Stevens was trying to craft a quote so as to sound clever. While his thought may be true for some firms, it is hardly not true for all firms. But, hey, it sounds cool. . . right? I...
View ArticleBy: Gordon Garrison
Is that why Apple has only run 2 Superbowl ads in it’s whole history? (see Wikipedia -”List of Super Bowl commercials” ) Apple, and Steve Jobs, clearly have not felt like it’s money well spent since...
View ArticleBy: NotMyBro
Samsung are ankle biters. No one cares what they say. By attacking others, they’re just showing how desperate they are.
View ArticleBy: Derek Jensen
Speaking from a journalism standpoint… This is why Mashable is deteriorating in my mind. A question I usually ask myself is would CNN or The New York Times write something just like this from this...
View ArticleBy: Paul Conn
It’s somewhat ironic that the ‘drones’ in the 1984 ad remind me of the mindless fanboys being mocked in the Samsung ads. Think different indeed
View ArticleBy: Chet Kittleson
I’d say seeing as they’re getting so much attention for not running ad, they’re doing just fine. And to think, they didn’t even have to spend millions of dollars :)
View ArticleBy: brendanmurphy
simple answer to this page……… 38,000 followers of Apple vs. 800 of Samsung For the ones who have read steve’s biography you will know, he was a leader of inspiration not a creator, and many of the...
View ArticleBy: Bob Forsberg
Why should Apple react to competitive commercials when it does well without silliness? I’m also very pleased the current Board of Directors and the advertising department doesn’t react to writers...
View ArticleBy: woodms2000
Steve Jobs was not the chief architect of the Macintosh, that was Jef Raskin along with Bill Atkinson, Burrell Smith. Jobs just applied spraypaint at the end.
View ArticleBy: Mickeleh
This is idiotic on the face of it. Apple didn’t advertise on the Super Bowl in any of the years following Steve Jobs’s return to Apple. Not once. Now that he’s dead, that’s suddenly a problem?
View ArticleBy: Mickeleh
Jef Raskin was in charge of a project called Macintosh. But if you look into the history, you’ll see that the product he was aiming for was vastly different from the product that Steve directed the...
View ArticleBy: BranCH
This reminds me of the Apple switch campaign when they were trying to build a market for the Mac desk and notebook computers. If I remember rightly, the advertisements were cute and clever, but the...
View ArticleBy: woodms2000
Nonetheless Jef was the cheif archetech and made the Mac happen. Just because Jobs “stole” it after the groundwork was laid doesn’t make him the cheif archetech.
View ArticleBy: jfmartin67
Mr Ulanoff, you must be kidding, right? Apple is playing its own game with its own rules. They don’t need the Super Bowl. They don’t need to upgrade there phones are often as Samsung and the like. They...
View ArticleBy: Jim Alden
Apple has so much momentum right now, there is no reason at all to create some grand new commercial for the Superbowl. You don’t hit the gas in your car when gravity is zooming you down a steep hill....
View ArticleBy: Paulo Silveira
During the third quarter of the 1984 Super Bowl, viewers witnessed one of the most memorable commercials ever, “1984.” Twenty-eight years later, Apple ignored the most widely watched television event...
View ArticleBy: Robert Varipapa
Lance’s attempt to break out and become a tech pundit ain’t looking so good right now.
View ArticleBy: Mickeleh
Wait. If the Macintosh doesn’t follow the architecture that Jef Raskin laid out—and it doesn’t—how is Jef Raskin the architect?
View ArticleBy: Carfanatix
Agreed……plus why advertise when you just had a $46+ billion quarter? I think they are doing just fine.
View ArticleBy: Charles Miller
I think you’ll find the only people who declared the “Switch” or “I’m a Mac/I’m a PC” ads ineffective were exactly the same brand of pundits who are now writing articles like the one above, most of...
View ArticleBy: woodms2000
I suppose you also believe Jobs was the cheif architect of the Apple/Apple II instead of Wozniak? The only computer Jobs was the chief architect for was the NeXT, a complete failure. He’s a...
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